The world is under going change and so with it we see a shift in markets, needs and opportunities.
VLM LICENSING & CONSULTING was established to offer new vision and potential within brand extension based on consolidated industry experience.
This new vision puts the brand at the core, driven by strong values to deliver sustained commercial success. Consultancy with the main goal to amplify fan love around content by developing new innovative channels for consumers and communities to interact with their favourite brands.
A passionate licensing executive with a proven track record in entertainment, brand licensing and consumer products. With expertise in identifying, developing and executing plans for brand IPs through multi-platform strategies including: television, digital, licensed consumer products and retail.
Endeavouring to tell true cross-platform IP stories; narrating brand values and building franchises so they become part of everyday consumer interaction and part of long term engagement.
Understanding and creating new ways to engage with existing fan bases as well as reaching new audiences, with the objective of building solid brand placement and driving new long-term revenue.